Campaign

To make sure all eligible Australians were aware of the Australian Marriage Law Postal Survey and had the opportunity to participate, the ABS conducted a mass media-led campaign, to inform the public about the collection process, including when and how to participate, the voluntary nature of the survey and to remind people when the survey is closing.

The campaign included television, radio, print and digital advertisements and was rolled out from 11 August to 3 November 2017, in the following three phases:

Phase 1 - Enrolment: To encourage all eligible voters to enrol or check that their enrolment details are up to date on the Commonwealth Electoral Roll

Phase 2 - Survey Period: To raise awareness survey materials will be sent to all eligible electors on the Commonwealth Electoral Roll – look out for your letter/envelope, complete it and mail it back straight away

Phase 3 - Reminder: To raise awareness the survey is closing soon. Have your say.


Phase 1 Campaign materials
 

Television



Radio

 

Print

Example of the Australian Marriage Law Postal Survey print advertisement.

Print ad descriptive text:

Have your say in the Australian Marriage Law Postal Survey

The Australian Bureau of Statistics will be giving all eligible Australians the opportunity to express their view on whether Australian marriage laws should be changed to allow same sex couples to marry.

Survey forms will be sent to all eligible Australians on the Commonwealth Electoral Roll. 

To participate, you must be enrolled. Enrol, check or update your details at www.aec.gov.au or pick up an enrolment form at any AEC office or Post Office. 
The roll will close on Thursday August 24 for this survey.

Information Line 1800 572 113 available from Monday August 14. Open 7 days a week, 8am - 8pm (local time).

Enrol or update your details before August 24 at www.aec.gov.au
 

Online

  

 

Phase 2 Campaign materials (Completed)

 

Television


Radio

 

Print


Print ad 1 descriptive text:

Should the law be changed to allow same-sex couples to marry?

The Australian Marriage Law Postal Survey is your chance to have your say on whether Australian law should be changed to allow same-sex couples to marry.

From September, eligible Australians will receive a survey form in the mail.You’ll be asked to answer one question. Choose either ‘yes’ or ‘no’ on the form.
Put it in the Reply Paid envelope and mail it back straight away. Your response will be completely confidential.

If you face difficulties completing the survey, e.g. you’re travelling overseas or live

in a remote area, please visit our website or call the information line below.

The Australian Marriage Law Postal Survey 2017.
Have your say.
Information Line: 1800 572 113 | Visit: www.marriagesurvey.abs.gov.au


Print ad 2 descriptive text:

The Australian Marriage Law Postal Survey 2017. Look for it in your mail.

Should the law be changed to allow same-sex couples to marry?

This is your chance to have your say on whether Australian law should be changed to allow same-sex couples to marry.

Answer ‘yes’ or ‘no’ on the form. Put it in the Reply Paid envelope and mail it back straight away.

Your response will be completely confidential.

The Australian Marriage Law Postal Survey 2017.
Have your say.
Information Line: 1800 572 113 | Visit: www.marriagesurvey.abs.gov.au
 

Posters

 

Online

Online ad 1

Online ad 2

Online ad 3

 

Social media

Social media ad

Social media video ad

Social media carousel ad

     

 

Phase 3 Campaign materials

Part 1 - Request replacement materials

Television

Television transcript

The Australian Marriage Law Postal Survey is now open.

This is your chance to have your say on whether Australian law should be changed to allow same sex couples to marry.

Just answer ‘yes’ or ‘no’ on the form. Put it in the Reply Paid envelope and mail it back today.

Your response will be completely confidential.

If you haven’t received your survey form, need a replacement or more information go marriagesurvey.abs.gov.au
 

Radio

Radio Transcript

The Australian Marriage Law Postal Survey is now open

If you haven’t received your survey form or need a replacement go to marriagesurvey.abs.gov.au

Just  answer ‘yes’ or ‘no’ on the form. Put it in the Reply Paid envelope and mail it back straight away.

Your response will be completely confidential.

Australia -- your opinion is important, so mail your form back today.
 

Print

Print ad descriptive text:

The Australian Marriage Law Survey 2017 is now open

Should the law be changed to allow same-sex couples to marry?

This is your chance to have a say on whether the Australian law should be changed to allow same-sex couples to marry.

Just answer 'yes' or 'no' on the form. Put it in the Reply Paid envelope and mail it back today.

If you haven't received your survey form, need a replacement or more information, go to www.marriagesurvey.abs.gov.au

Your response will be completely confidential.

Have your say.
 

Social media

Social media ad 1

Social media ad 2

Social media carousel ad

               

 

Part 2 - Closing soon

Television

Television transcript

The Australian Marriage Law Postal Survey is closing soon.

This is your chance to have your say on whether Australian law should be changed to allow same-sex couples to marry.

Just answer 'yes' or 'no' on the form. Put it in the Reply Paid envelope and mail it back today.

Your response will be completely confidential.

Forms must be received by the 7th of November.

For more information go to marriagesurvey.abs.gov.au
 

Radio

Radio transcript

The Australian Marriage Law Postal Survey is closing soon

This is your chance to have your say on whether Australian law should be changed to allow same-sex couples to marry.

Just answer 'yes' or 'no' on the form. Put it in the Reply Paid envelope and mail it back today.

Forms must be received by the 7th of November.

Your response will be completely confidential.

For more information go to marriagesurvey.abs.gov.au
 

Print

Marriage Survey Phase Three Ad 2

Print ad descriptive text

The Australian Marriage Law Postal Survey 2017 closes 7 November.

Should the law be changed to allow same-sex couples to marry?

This is your chance to have your say on whether Australian law should be changed to allow same-sex couples to marry.

Just answer 'yes' or 'no' on the form. Put it in the Reply Paid envelope and mail it back straight away. 

Survey responses must be received by 7 November.

Your response will be completely confidential.

Have your say.
 

Social media

Social media ad 1

Social media ad 2


 

Outdoor

Outdoor ad

Outdoor ad descriptive text

The Australian Marriage Law Postal Survey 2017.

Closes 7 November.

Have your say.

 


Campaign Certification Statement

As outlined in the Guidelines on Information and Advertising Campaigns by Australian Government Departments and Agencies (March 2010), agency Chief Executives are required to certify that a campaign complies with the Guidelines and relevant government policies. 

The Chief Executive's certification statements are published online after the campaigns have launched.